It's all thanks to a new, blue café in Tiffany & Co.’s flagship Fifth Avenue store
The day has finally arrived for all those who have strolled past the large pictures windows on Fifth Avenue in their black gown and opulent jewels, sunglasses perched upon their noses, croissant and coffee cup in hand— just as Audrey Hepburn once did. Tiffany & Co. has just re-opened their recently renovated fourth floor, which houses their new home & accessories collection, as well as the Tiffany Blue Box Café, meaning you too can now have breakfast at Tiffany's.
The addition of a café to Tiffany's new fourth floor is hardly surprising,— other luxurious stores like Barney's and Paris' Galeries Lafayette have had them for years. For the Golightlys among us, breakfast is a flat $29 with options of truffled eggs, smoked salmon bagel, and, of course, avocado toast. You can also head to the new space for lunch and afternoon tea (where the café serves a custom tea blend from Bellocq in Brooklyn).
The floor is decidedly more relaxed and inviting, clearly designed to appeal to a younger generation and intended to create an immersive shopping experience that does away with the traditional retail environment of yesteryear. Joining the café is Tiffany's new collection of elevated everyday objects, a fragrance laboratory, a baby boutique, their sterling silver hollowware, and an Assouline-curated selection of vintage books. The floor features an elegant mix of subtle, classic design elements, like the herringbone marble and amazonite stone walls, juxtaposed with a contemporary flair. Silk pillows featuring playfully-torn Tiffany bags rest near pairs of cuff links donning phrases like "Love Hurts" and "What Ever," while the everyday objects collection is displayed around a vintage Tiffany lamp,— one of the many heritage items scattered around the floor.
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Reed Krakoff, chief artistic officer of Tiffany & Co., in a statement. “The space is experimental and experiential – a window into the new Tiffany.” To usher in said new Tiffany, Krakoff extracted the ampersand in the company's name to act as a fun design element throughout the store and the new line. It's a way to bridge the classic Tiffany with the Tiffany of today, all while retaining a healthy mix of the two. The newly renovated fourth floor marks Krakoff's first project for the brand since assuming the title of chief artistic officer in January, alongside his new line of elevated everyday objects, which are classic and cool, with a touch of cheeky fun.